Writing Samples & Client List
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- I am a seasoned marketing and advertising writer.
- What can I write? Broadcast; print; digital. You name it.
- What's my specialty? As a playwright, I have a particular knack for telling stories and writing scripts.
- Additional services include Content Marketing Strategy and Talent Direction (voiceover and on-camera.)
- Please click on a sample below to enlarge it.
- Additional samples are available upon request.
- A client list follows the samples.
DIGITAL
BROADCAST CAMPAIGNS
Television & Radio: "Mia Wanna Kia"
A local Kia dealership wanted to reach a key audience that its ads had not traditionally targeted: younger women. I whipped out the rhyming dictionary and had two tons of fun!
A local Kia dealership wanted to reach a key audience that its ads had not traditionally targeted: younger women. I whipped out the rhyming dictionary and had two tons of fun!
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Radio Spot: The client liked "Mia" so much, they asked for a sequel. Mia ... meet Sophia ... at her favorite taqueria.
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Television: "It's My Turn to Care"
Say your senior care client has a very limited budget. But they want their television ad to air for months. And they want their story told from various viewpoints -- in 30 seconds.
What do you do?
You write a campaign that features three scripts with three characters. Then, you shift the perspective of each spot to a different character. Voila! Just one day of shooting required, which saves big bucks. Plus, you get three different spots which can run in rotation, extending the shelf life of the campaign well beyond a single commercial.
Say your senior care client has a very limited budget. But they want their television ad to air for months. And they want their story told from various viewpoints -- in 30 seconds.
What do you do?
You write a campaign that features three scripts with three characters. Then, you shift the perspective of each spot to a different character. Voila! Just one day of shooting required, which saves big bucks. Plus, you get three different spots which can run in rotation, extending the shelf life of the campaign well beyond a single commercial.
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Daughter (Annie)
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Caregiver (Claire)
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Mother (Rose)
PRESENTATIONS | ARTICLES | PRESS RELEASES
NAMING | TAGLINES
Clients
Over past 25 years, I've worked as an employee or freelancer at a number of agencies and organizations. Clients have been big and small; private and public. Projects have run the gamut from tradeshow presentations to trainings; new media to traditional advertising.
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Technology
Cisco Fujitsu IBM Intel PayPal Scatterradio TechTV Insurance/Financial CNA Insurance First USA Bank Paymentech Education/Government/Non-Profit/Arts Connect for Kids Alameda County Industries City of Alameda Marin Theatre Company New York City Government New York City Partnership Scholastic Inc. |
Health/Fitness
Abbott Diabetes Care Alameda Hospital Bayside Park Bladium Sports & Fitness Essure Elder Care Alliance One World Futbol Retail Navlet's Garden Centers Numerous Bay Area Car Dealerships |