Karen Schiff | Writer
By Karen Schiff
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Writing Samples & Client List

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  • I am a seasoned marketing and advertising writer. 
  • What can I write? Broadcast; print; digital. You name it.
  • What's my specialty? As a playwright, I have a particular knack for telling stories and writing scripts.
  • Additional services include Content Marketing Strategy and Talent Direction (voiceover and on-camera.)
  • Please click on a sample below to enlarge it.
  • Additional samples are available upon request.​
  • A client list follows the samples.

PRINT

Magazine Ad for General Vascular Surgery.
Event Poster for Alameda County Industries
Newspaper Ad - Navlet's Garden Centers
Print Ad for Elder Care Alliance
Season Brochure for Marin Theatre Company
Direct Mail for Michael Stead Porsche

DIGITAL

Google Display Ad for One World Futbol
Facebook Ad for Dirito Brothers Nissan
Guest Blog Post for WiseBread.com

BROADCAST CAMPAIGNS

Television & Radio: "Mia Wanna Kia"
A local Kia dealership wanted to reach a key audience that its ads had not traditionally targeted: younger women. I whipped out the rhyming dictionary and had two tons of fun!
Radio Spot: The client liked "Mia" so much, they asked for a sequel. Mia ... meet Sophia ... at her favorite taqueria.
Television: "It's My Turn to Care"
Say your senior care client has a very limited budget. But they want their television ad to air for months. And they want their story told from various viewpoints -- in 30 seconds.

What do you do?

You write a campaign that features three scripts with three characters. Then, you shift the perspective of each spot to a different character. Voila! Just one day of shooting required, which saves big bucks. Plus, you get three different spots which can run in rotation, extending the shelf life of the campaign well beyond a single commercial.
Daughter (Annie)
Caregiver (Claire)
Mother (Rose)

PRESENTATIONS | ARTICLES | PRESS RELEASES

"Eco-Conscious Computing" Presentation for Intel at CES
"Hot Chilis" Press Release for Navlets Garden Center
Op-Ed piece for Alameda Mayor Marie Gilmore
Newsletter for Lexus Monterey Peninsula

NAMING | TAGLINES

Naming and tagline for Ecobunga!
Tagline for Slow Money NorCal: "Get Invested in your local food system"
Naming: ExpeDate Speeddating Company

Clients

Over past 25 years, I've worked as an employee or freelancer at a number of agencies and organizations. Clients have been big and small; private and public. Projects have run the gamut from tradeshow presentations to trainings; new media to traditional advertising.
 
Technology
Cisco
Fujitsu
IBM
Intel
PayPal
Scatterradio
TechTV
​
Insurance/Financial

CNA Insurance
First USA Bank
Paymentech

Education/Government/Non-Profit/Arts

Connect for Kids
Alameda County Industries
City of Alameda
Marin Theatre Company
New York City Government
New York City Partnership
Scholastic Inc.
Health/Fitness
Abbott Diabetes Care
Alameda Hospital
​Bayside Park
Bladium Sports & Fitness
Essure 
Elder Care Alliance
One World Futbol

Retail
Navlet's Garden Centers
Numerous Bay Area Car Dealerships




© 2017 Karen Schiff
Any content, trademark(s), or other material not the property of Karen Schiff remain the copyright of its respective owner(s).  
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